It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world. This is the vision at the very heart of our brand. London 2012 will be Everyone’s Games, everyone’s 2012. The powerful, modern emblem symbolises the dynamic Olympic spirit and its inspirational ability to reach out to people all over the world. A few choice clippings from the press release: Part of the problem is that the logo comes with too much hyperbole, rhetoric, metaphors and inflationist meanings. And, for a laugh, you can read this handy collection of blog quips gathered in an articled titled “ The London 2012 logo: the blogosphere is angry”. I don’t like pink color,” said a woman wearing a dark pink sweater. In a BBC vox pop, Londoners expressed their dissatisfaction, “No, I don’t like it. MetaFilter, a mob that you love to hate and hate to love, is questioning the expense. A petition is already under way to either redesign the identity or go back to the bid logo. Designed by Wolff Olins at an expenditure of £400,000 (almost $800,000) the logo has been met with expected ambivalence, and, in some unavoidable cases, hatred - actually, so far, in 11,550 cases. This morning, the London Organising Committee for the Olympic Games, headed by Sebastian Coe (head of the London bid in 2005 and former Olympic athlete), unveiled the identity of their 2012 games at the Roundhouse center (nice logo, by the way). Tennis player Andy Murray (left) and Sebastian Coe.ĭemonstrating that something will happen on your cell phone. I even woke up to fifteen e-mails with the same subject line: Olympic logo of London 2012. How times have changed since then now dozens of blogs are on it and hundreds of non-designers are intrigued. The last sighting of something like this was four years ago, with UPS. Like Halley’s comet or the launch of new iPhone ads, it is a momentous occasion when you wake up to a buzzing design (and online) community eager to talk about a logo.
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